Tuesday, November 09, 2010

Facebook serves '23% of all US display ads' • The Register

More Googleplex Facebook anxiety ahead

Facebook now serves up more display ads than any other outfit on the US web, according to the latest numbers from market-research outfit comScore.

In the third quarter, comScore says, the social network topped all other publishers with over 297 billion display-ad impressions, which translates to 23.1 per cent of the market. Its closest competitor was Yahoo!, with 11 per cent. Google — with 2.7 per cent — sat below not only Facebook and Yahoo!, but also Microsoft and Fox.

Facebook serves '23% of all US display ads' • The Register

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