More Apple observations and speculation (from page 2 of the BW article)
A big question will be whether Apple opens an App Store for Apple TV. If it does that, and history repeats itself, thousands of developers might then race to create programs suited to the TV. Tim Westergren, chief executive officer of the streaming music service Pandora, is already dreaming of the possibilities for his business. "When I was a kid, I used to stare at album covers for hours," he says. "This could be a big, interactive album cover."
None of this will come cheap for Apple. The company is putting the finishing touches on a $1 billion, 500,000-square-foot data center set off a two-lane road in rural Maiden, N.C., population 3,200. If you stand by the cemetery behind Cedar Grove Baptist Church, you can get a pretty good look at the site through the trees. Code-named Project Dolphin by local officials, Apple's facility could be used for storing your iTunes music and video, or to take on Facebook in a bigger way. Apple isn't saying. Whatever the company is cooking up, it'll be big, says David J. Cappuccio, an analyst with Gartner (IT): "Any company that is investing a billion dollars must have some serious plans."