Wednesday, September 01, 2010

Borders to Cut E-Reader Prices - WSJ.com

At this point it’s not clear that Borders would be successful even if it gave its e-reader products away

Borders Group Inc. will cut prices on two of its electronic-book readers, bringing one model below $100, as the struggling bookstore chain tries to gain a foothold for its fledgling e-book initiative amid fierce competition.

Its Kobo reader, powered by Canada's Kobo Inc., in which Borders has an equity stake, will drop Wednesday to $129.99 from $149.99 and its Aluratek Libre reader will go to $99.99 from $119.99 apiece.

Borders to Cut E-Reader Prices - WSJ.com

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