Tuesday, August 03, 2010

Trade-Offs Arise as More Sites Link to Facebook - WSJ.com

Another Facebook momentum snapshot

As of July, 350,000 websites, most of them news, sports and publishing sites, had added what Facebook calls "social plug-ins"—of which the "Like" button is the most prominent example.

In recent weeks, a growing array of shopping sites have placed "Like" buttons on their pages, too, including those of eBay Inc., Best Buy Inc. and Gilt Groupe Inc., expanding Facebook's influence into a $140 billion industry in the U.S. that drives both online advertising and a growing portion of retail sales.

For e-commerce sites, adding a "Like" button lets shoppers quickly share a product or deal with their Facebook connections, potentially encouraging them to buy the product themselves.

Trade-Offs Arise as More Sites Link to Facebook - WSJ.com

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