Tuesday, March 02, 2010

Google Patents Location-Based Advertising [ReadWriteWeb]

Interesting times (although the patent link below appears to be busticated)

Google was awarded last Tuesday a patent for location-based advertising, the potential bread and butter of a number of emerging mobile applications.

Kim-Mai Cutler at VentureBeat first discovered the patent, which it says "covers using location for targeting, setting a minimum price bid for an ad, offering performance analytics, and modifying the content of an ad." Google filed for the patent in April 2004, several years before location based check-in services ever came into popular use.

Google Patents Location-Based Advertising

Post a Comment