Wednesday, June 04, 2008

Ubiquitous Upside - Forbes.com

Timely snapshot of the sometimes paradoxical Adobe; see the full article 

Adobe gets its revenues at the upstream end--from the programmers and graphic designers who create the content that plays on Flash players. For every thousand people who watch a Flash clip online or fill out an online Adobe Acrobat Reader tax form (without paying), there's a Web programmer or graphic designer who paid several hundred dollars for the right to create that digital content using Adobe's multimedia production and editing tools such as Flash, Acrobat, Illustrator and Photoshop. "We're everywhere, but we're not pushy about it," says Adobe's recently appointed chief executive, Shantanu Narayen, 45.

Ubiquitous Upside - Forbes.com

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