Friday, June 13, 2008

FT.com / In depth - Yahoo in search deal with Google

More Google/Yahoo details

The alliance between the two biggest search companies, which many antitrust experts have said would face intense scrutiny, will put Google adverts alongside Yahoo’s search results and on other web pages in the US and Canada.

To reduce the risk of a regulatory backlash, Yahoo said the partnership would be non-exclusive and would mean that Google ads would sit alongside others generated by its own advertising system as well as those supplied by other companies, potentially including Microsoft.

FT.com / In depth - Yahoo in search deal with Google

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