Wednesday, June 04, 2008

Wii Fit = Anorexic America : Understand Media Blog

An interesting perspective...

Rather than battling obesity, will the Wii Fit contribute to the ever-increasing eating disorder problem in America? The Wii Fit is selling the same thing that other diet and exercise products sell - a quick and simple way to fit within society’s body ideal. So maybe the product should be the “Wii Fit In”. Buy it, and you’re buying hope to fit in - to be as “attractive” as the models on the covers of magazines. And yes, even kids have young idols they look up to and want to be like.

Why doesn’t the media sell us on going for afternoon walks? Maybe because evening walks take too long, don’t promise immediate results, and don’t cost $90. In fact, there is no way of monetizing an afternoon walk except maybe with walking shoes. At least walking shoes are useful beyond afternoon walks… and shoes won’t end up in your closet as useless junk in a month.

Wii Fit = Anorexic America : Understand Media Blog

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