Buy food online to eat locally? It sounded unnatural, or at least counterintuitive.
But the phenomenon is growing nationwide. Now a number of sites — including Greenling.com in Texas, Naturaldirect.com in Illinois, Organicstoyou.org in Oregon and Mypersonalfarmers.com in New York State — deliver seasonal products from nearby farms to the doorsteps of customers.
These Web sites differ from the earlier generation of produce-delivery ones for two reasons: they all deliver products from local farms to nearby customers (whereas in the past it was rare to find an online organic produce delivery service that didn’t rely solely on a wholesaler). Second, these new sites all allow users to easily customize their standing-order box weekly.