Thursday, June 05, 2008

Social Networking Meets Madison Ave. - washingtonpost.com

Face it: marketing is ubiquitous...

Feeling feisty? Throw an orange Tic Tac at a friend through Facebook, sponsored by Fox Searchlight studios to promote DVD sales of the movie "Juno." Feeling thirsty? Give a friend a virtual bottle of Vitamin Water, courtesy of Coca-Cola.

These are a few of the ways big-name brands are advertising to the millions who use the social networking tools made by Slide, the largest maker of mini-software programs known as "widgets" that let people express themselves on sites such as Facebook and MySpace. Slide has received so many inquiries from advertisers that the San Francisco start-up is opening a New York office today to be closer to Madison Avenue.

Social Networking Meets Madison Ave. - washingtonpost.com

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