A timely reality check
But as Google's influence grows, a number of scholars and programmers have begun to argue that the company is acquiring too much power over our lives - invading our privacy, shaping our preferences, and controlling how we learn about and understand the world around us. To counter its pervasive effects, they are developing strategies to push back against Google, dilute its growing dominance of the information sphere, and make it more publicly accountable. The solutions range from programs one can install on one's computer to proposed laws forcing Google to reveal parts of its proprietary search algorithm. A few experts and privacy activists are pushing for public funding for alternative search technologies, and one legal scholar wants to give individuals and companies a "right of reply" when searches bring up sites that slander them or appropriate their intellectual property.