Saturday, June 07, 2008

FT.com / Companies / Telecoms - Apple relents on iPhones subsidy

Hmm -- looks like the rumored $199 (subsidized -- with 2-year contract) AT&T iPhone may be real; we'll find out Monday

The new version of the Apple iPhone is set to be sold at significantly lower prices than the existing one, in a tacit acknowledgement by the US technology company that its previous sales strategy was not sustainable.

Apple has bowed to pressure from mobile phone operators and agreed they can subsidise the latest iPhone, expected to be unveiled by Steve Jobs, Apple’s chief executive, on Monday.

FT.com / Companies / Telecoms - Apple relents on iPhones subsidy

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