On a related note, see Welcome to the DeepMind podcast | DeepMind blog
"“You get to catch that busy person where you couldn’t normally get them,” said Rob Walch, a vice president at Libsyn, a podcast distributor that works with companies developing branded content. “They’re listening with earbuds, and you’re literally inside their head.”Welcome to McDonald’s. Would You Like a Podcast With Those Fries? | NYT
By some estimates, there are now as many as 750,000 podcasts, so it’s not necessarily a surprise that major companies are creating their own. What’s more surprising is that consumers, conditioned to skip past commercials on YouTube and install ad blockers on their browsers, are actually listening to them. Within a day of its release last year, “The Sauce” broke into iTunes’ top-100 podcast chart, reaching No. 94."