Likely to at least be popular within the White House... On a related note, see Facebook Wants a Do-Over on News | The Atlantic
"While the easy takeaway is that this is News Corp’s attempt to make a conservative-leaning news service, the broader goal of challenging Google and Facebook is an important one. Those two tech giants are responsible for directing an enormous portion of traffic on the web. Performing well on either of those platforms can be the difference between a publication growing or failing. (Mic, for instance, thrived on Facebook, then collapsed when Facebook stopped directing as much traffic.)News Corp is making a news service called... Knewz 20 | The Verge
That means publishers are at the whims of two tech giants that often don’t have their best interests in mind. The Journal, which is also owned by News Corp, suggests that Knewz is being designed with some traits that publishers might prefer: it’ll preference original reports over aggregation (e.g., the Journal’s story about Knewz over this writeup about it), it won’t disadvantage sites with paywalls, it’ll link directly to stories (instead of platform-hosted pages like Facebook’s Instant Articles), it won’t take a cut of ad revenue, and it’ll even share data with publishers."