Monday, November 17, 2008

One Laptop Per Child Gets a Marketing Push -

Going to extremes…

The advertising time is donated, and the spots are expected to start conversations. One spot is an uplifting vision of a 7-year-old girl in a South African township, sitting in a dark room, her face lighted only by the laptop’s glow. “With education, we will solve our own problems,” she says.

Another TV spot says children learn quickly, whatever their tools of survival are — whether loading an AK-47 or mastering an XO laptop. Other settings show child labor camps and child prostitutes. “There are some very challenging scenes,” said Paul Lavoie, chairman of Taxi, the agency that created the ads.

Since OLPC has already Osborned itself by previewing its OLPC 2.0 plans, however, I don’t know how effective this campaign will be

One Laptop Per Child Gets a Marketing Push -

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