It'll be interesting to see how this plays out
Reinventing the book is a big challenge, but Amazon has been on a roll. Its shares are up 99% so far this year. Analysts say that’s in part thanks to Bezos’ success adding digital content, such as movies and music, to the mix alongside electronics and paper books. Kindle promises to build on that success.
The device has some real advantages over other electronic gizmos. To mimic the readability of a paper book, Kindle uses a system dubbed E Ink, developed by E Ink Corp., that is used in other electronic books, such as Sony’s Reader. Another edge: Newsweek reports the device will get 30 hours of reading out of a single charge. By contrast, the iPhone’s battery can sustain just six hours of Internet use.
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