A big bet for SAP
It said it will have invested up to 400 million euros ($559 million) in marketing and ramping up Business ByDesign by the end of next year. One-fifth of the company's 12,300 developers are working on the project.
Business ByDesign, which integrates management of areas including financials, human resources, supply chain and customer relationship management will cost $149 per month per user and $54 per month per five users for a pared-down version.
The offering is both more complex and more expensive than competing products from the likes of Internet software pioneer Salesforce.com Inc , which has 35,000 customers and whose prices start from $60 per user per month.
SAP Unveils Web Software, New Business Model - New York Times
The stock has gained 150% from Oct 8, 2007 to Oct 22, 2007.
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