Sunday, September 16, 2007

A Big Sales Job For (BusinessWeek)

 Timely reality check

Some of the industry's most powerful companies are rushing into's (CRM ) core business, software that helps salespeople keep track of how much they've sold to specific customers, when they need to call on them again, and if they've met their quota. This comes just as is trying to expand into new markets. "The question is: Can this company go from being a one-hit wonder to a whole body of work?" says analyst Jason Maynard of Credit Suisse (CS ).

Perhaps not, given quotes such as the following:

Benioff, not surprisingly, has bottomless faith that his software-as-a-service model will not only increase in importance but eventually prevail. He vows: "Part of our mission is to end Microsoft."

A Big Sales Job For

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