Salesforce.com prepares to throw the p-word gauntlet...
The new initiative, Force.com, is expected to be launched on Monday at Salesforce.com's annual conference for developers. It marks the company's latest effort to turn itself into a "platform," allowing other Web developers to build their own Web-based services using Salesforce.com's technology and host those services on Salesforce.com's computers, said people familiar with the matter. A Salesforce.com spokeswoman declined to comment.
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