The Seattle Times: Business & Technology: Quirky code names inspire developers and hype products

The Seattle Times: Business & Technology: Quirky code names inspire developers and hype products: "A product manager can be defined as someone who has all of the responsibility and none of the power. It's a thankless job,' said former Apple Computer technology evangelist Guy Kawasaki, the author of several business books. 'One thing the product manager can do is give the code name to the product. Typically, he comes up with a clever name in the middle of the night, and hopefully management doesn't find out until it's ingrained.'"