Friday, December 12, 2003 Steve Jobs interview Steve Jobs interview: "Still, Apple's market share seems stuck at about 5% in the U.Ss and 3% worldwide.
So our market share is actually greater than BMW's -- greater than Mercedes -- in the car industry. And, yet, no one thinks BMW or Mercedes are going away, and no one thinks that they're at a tremendous disadvantage because that's their market share. Matter of fact, they're both highly desirable products and brands."


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