Saturday, May 05, 2012

A Stunning, New Social Media Tactic: Handwritten Notes - NYTimes.com

tbd if there's a service provider offering off-shored hand-written notes at this point
 "I believe that sending handwritten notes, as either prelude or follow-up to a presentation, helps us establish that our business gives clients the service and attention they deserve — and has helped us win new accounts. Last summer, after a pitch to a large financial institution in New York, our contacts specifically thanked us for our notes. During the agency review that followed, they asked us to compare the size of their account with others we had. In other words, they wanted to know how much of a priority they would be at our shop. Did the notes help clinch the deal? I may be giving them too much credit, but all things being equal, I think the high-touch approach can make a huge difference."
A Stunning, New Social Media Tactic: Handwritten Notes - NYTimes.com
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