Thursday, November 03, 2011

Asana: Dustin and Justin's Quest for Flow - Businessweek

Excerpt from an Asana profile

The decision by a business customer to purchase productivity software usually comes from the top, with companies signing megadeals that cover all their employees. Asana hopes to creep in from the bottom using the consumer Web trick of making the product free—at least for groups of up to 30 people. The idea is that small groups within companies will try out Asana, and that some employees will even use it to manage their personal affairs. Once addicted, those groups will draw others until whole companies end up as paying customers. (Asana has yet to set pricing for larger groups.)

Asana: Dustin and Justin's Quest for Flow - Businessweek

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