Schmidt: Hard To Beat Facebook, If Playing Exactly The Same Game [Search Engine Land]

Still in the early innings of this competition

Ifill asked Schmidt if Google could “beat Facebook at its own game,” getting this response:

It’s very hard to beat a fast-moving incumbent in exactly same game in technology because it changes so quickly.

What you have to do is you have to find a new problem and do that much better than they are, and that’s what we’re trying to do. And if you do that, you can ultimately win very large.

Google’s repeatedly suggested that its Google+ social networking system isn’t directly aimed at Facebook as a rival social network but rather a “layer” to help make Google products themselves more socially-enabled.

Schmidt: Hard To Beat Facebook, If Playing Exactly The Same Game