Aiming high for iCloud
“ICloud could raise the switching costs for the customer, and the barriers to entry for the competitor,” Whyman said. “That’s very powerful.”
Walter Price, a portfolio manager at RCM Capital Management, has estimated that iCloud could increase Apple’s market value by $100 billion to $500 billion, due to the service’s effect on hardware sales and purchases of songs, movies and other media. The Cupertino, California-based company is already the world’s most valuable business, with a capitalization of $371.1 billion.