Maybe this was part of the Groupon plan the entire time – set expectations at ~infinity, so that ~.5 * infinity seems reasonable
Such a valuation, which is being weighed as the company prepares for an investor road show next week to pitch its initial public offering, would be a steep comedown from earlier expectations that an I.P.O. of the Internet darling could value the company as much as $25 billion to $30 billion.
But shaky stock markets in recent months have prompted the company’s bankers to revise their calculations. Enthusiasm for Groupon has also been tempered amid sharp questions over its business model and accounting.