Excerpt from a Steven Levy profile of Nest
Fadell explained his concept: Untold tons of carbon were being pumped into the air, with people losing billions of dollars in energy costs, all because there was no easy, automatic way to control the temperature. But what if you could apply all the skills and brilliance of Silicon Valley to produce a thermostat that was smart, thrifty and so delightful that saving energy was as much fun as shuffling an iTunes playlist?
You could revolutionize an important but neglected tech backwater—and significantly improve the environment. Within 15 minutes, Dani got it. As did the others Fadell would talk to over the next few months. These included a dream team of Silicon Valley engineers, designers, and computer scientists who became the first employees of Nest Labs, the company Fadell founded.