Thursday, October 13, 2011

What’s Next for Apple — Matt Mullenweg

Excerpt from some Apple projections, via Dave Winer

Now imagine Apple has a shining 55″ monolith smack dab in the middle of your house. How big of a wifi antenna could they put in there? Could they crush all that lame Cisco teleconference stuff with TV FaceTime? Is there room for a few disk drives that don’t need to worry about skipping plus a SSD to make it fast? If you look at the direction Apple has been heading with Time Capsule locally caching software updates it’s not hard for something similar to work in the other direction, a digital hub that’s your media server for the house, a large-format display, a time capsule, and an Airplay target all in one. Imagine just one power cable coming out of it, and everything else wireless, just like the iMac, and a few killer apps we can’t even imagine yet.

Finally, home theatre needs disruption — this is a land of $200 Monster HDMI cables and similar gouging that functions like a state lottery, an intelligence tax. When I walk through Best Buy, which I try to do once every few months, it feels like it’s technology at its worst, the magic of progress used as smoke and mirrors to confuse and dupe consumers rather than make their lives better. The Apple TV is just another form factor for the unified experience Apple wants to create every time you touch an electronic device.

What’s Next for Apple — Matt Mullenweg

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