Thursday, October 13, 2011

Facebook and Ebay attempt to jump-start social commerce | FT Tech Hub | FTtechhub - Industry analysis – FT.com

Friends with board membership

He called the current form of online shopping “a very individualistic and lonely experience,” in need of becoming more “entertaining.”

He’s counting on Facebook’s social graph to lead the way.

The integration “represents a powerful way to bring people together across an inherently social activity – shopping,” said Katie Mitic, director of platform and mobile marketing at Facebook, and a recently appointed EBay board member. “We’re just starting to see what’s possible with social commerce.”

Facebook and Ebay attempt to jump-start social commerce | FT Tech Hub | FTtechhub - Industry analysis – FT.com

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