Friends with board membership
He called the current form of online shopping “a very individualistic and lonely experience,” in need of becoming more “entertaining.”
He’s counting on Facebook’s social graph to lead the way.
The integration “represents a powerful way to bring people together across an inherently social activity – shopping,” said Katie Mitic, director of platform and mobile marketing at Facebook, and a recently appointed EBay board member. “We’re just starting to see what’s possible with social commerce.”