Tuesday, October 25, 2011

Apple TV Project Is Said to Be Led By ITunes Creator Jeff Robbin - Bloomberg

Watch different; also see (via Techmeme) Here’s how Apple could finally put the “TV” in Apple TV (SplatF) and Piper Jaffray: Apple is already building prototype TV sets (Fortune)

Until now, the company’s TV efforts have been limited to Apple TV, a small $99 gadget that plugs in to a television and gives users access to content from iTunes, Netflix Inc. (NFLX)’s streaming service and YouTube. Jobs had called it Apple’s “hobby,” rather than something designed to be a serious moneymaker.

That may be changing. Apple has a prototype TV in the works and may introduce a product for sale by late next year or 2013, according to Gene Munster, an analyst with Piper Jaffray Cos. He based that timing on meetings with contacts close to Apple’s suppliers in Asia, industry contacts and Apple’s patent portfolio. Munster said Apple also is investing in manufacturing facilities and securing supplies of LCD screens.

Apple TV Project Is Said to Be Led By ITunes Creator Jeff Robbin - Bloomberg

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