Monday, October 31, 2011

Make No Mistake: Google Is Taking On The TV Industry [Business Insider]

Excerpt from a review of Google’s TV ambitions

In other words, Google is seeding the explosion of video content on its own massively popular online video network, where it sells advertisements and makes money. Then, it's providing an interface that puts that content on equal footing with the TV shows provided by the traditional TV industry, where Google's presence is minimal. (Not for lack of trying -- Google has a program called Google TV Ads that lets advertisers buy ads on traditional cable networks like CNN. So far, it does not make a material contribution to earnings, whereas YouTube is probably a billion-dollar business.)

Make No Mistake: Google Is Taking On The TV Industry

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