Excerpt from a timeline Q&A with Facebook product manager Sam Lessin
As of last week, Timeline was already being used by 1.1 million people, with 100,000 to 200,000 added per day, according to Lessin’s testimony in the Timelines.com trademark case.
Though Facebook often redesigns its site rather drastically, Timeline is the biggest visual change the company has made so far. The words Lessin used to describe the product are also different; multiple times he brought up the concept of pride.
“Our whole goal here is to help you be proud of your story,” Lessin said. Inspiring pride is an unusually strong and lofty objective for a service that has long called itself a utility.