“WORA” is finally coming to fruition, but without the Java part of the story; check the full BBC article for a detailed market snapshot
But after a period of rapid growth, native smartphone apps are facing a fight for survival.
That threat comes from web apps - software that runs in a browser rather than being downloaded and installed on the device's operating system.
Mubaloo, one of the UK's biggest mobile app developers, estimates that requests from clients for web apps has doubled in recent months - enough to make them the third big player in app development.
"We're probably doing iPhone, Android and web apps all about the same at the moment," said the company's founder Mark Mason.
"Those are the three platforms. We see Blackberry slowly dying a death, and we see Windows probably growing to be the fourth player."
The reason for that is simple - developing web apps solves several headaches.