Wednesday, July 07, 2010

Twitter Gets Into E-Commerce - Bits Blog - NYTimes.com

I suspect this will be a very noisy channel, unless/until there are additional options (e.g., to subscribe only for specific product categories, geographical areas, etc.)

The company announced @earlybird Exclusive Offers, which will be time-sensitive deals on products and events that will appear on the @earlybird Twitter account. People can follow that account to get access to the deals.

The idea borrows from private and limited-time sale sites, like Gilt, Groupon and Woot (which Amazon.com recently acquired), a recent trend in online shopping. It also takes advantage of what companies like Dell, which attributes millions of dollars in sales to posting deals on Twitter, are already doing.

Twitter Gets Into E-Commerce - Bits Blog - NYTimes.com

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