Saturday, July 10, 2010

Apple Targets Searchers For ‘Dell Streak’, ‘HP Slate’ With Google Ads For The iPad [TechCrunch]

Hmm…

In a move that suggests a tad of insecurity on Apple’s behalf, the iPad maker is apparently buying Google AdWords ads targeting potential buyers of the Dell Streak, the Android-powered micro-tablet or netpad or whatever it is people cooler than me call the device.

The screenshot above was taken after I did a search for ‘Dell Streak’ on Google.co.uk (thanks for the tip, Tom from Rudefox). As you can see, Cupertino is trying to capture the attention of Dell Streak searchers by buying text ads on Google, in an attempt to get them to click through to the iPad product page instead of moving on with said search.

Apple Targets Searchers For ‘Dell Streak’, ‘HP Slate’ With Google Ads For The iPad

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