Thursday, July 29, 2010

Kindle to Go 'Mass Market' - WSJ.com

Raising the stakes for Kindle competitors

The new Kindle features a screen with increased gray-scale contrast, a battery that lasts for a month, and a slightly smaller size. It will come in two flavors: one with Wi-Fi and 3G Internet connections selling for $189, the other with Wi-Fi only for $139. The latter will be among the cheapest wireless-equipped e-readers on the market, at least for now.

"We developed this device for serious readers. At these price points, it may be much broader than that," said Mr. Bezos in an interview. "People will buy them for their kids. People won't share Kindles any more."

Kindle to Go 'Mass Market' - WSJ.com

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