Friday, July 30, 2010

Advertising - Barnes and Noble Plans Big Push for Nook E-Reader - NYTimes.com

As opposed to the bazillion or so Target outlets where the Kindle is sold?

In September, the chain will begin an aggressive promotion of its Nook e-readers by building 1,000-square-foot boutiques in all of its stores, with sample Nooks, demonstration tables, video screens and employees who will give customers advice and operating instructions.

By devoting more floor space to promoting the Nook, Barnes & Noble is playing up what it calls a crucial advantage over Amazon in the e-reader war: its 720 bricks-and-mortar stores, where customers can test out the device before they commit to buying it.

Advertising - Barnes and Noble Plans Big Push for Nook E-Reader - NYTimes.com

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