This would have been a non-issue if Apple had bundled the bumpers when the problems were first discovered
Apple had maintained silence after making two comments early that downplayed the reception problem. But it has been facing increasing calls by users and analysts to explain the situation and provide some kind of solution.
A recall of the device is unlikely, because since the problem doesn't affect safety and only occurs for some users in certain situations. But financial analysts said Apple could give away its $29 rubber "bumper" case, which they said would solve the antenna reception problem. Analysts estimate that such action would cost Apple $1 to $5 a phone.