Sign of the times
Next week, FarmVille will, for the first time, offer its pretend farmers a specific food brand. Players will be able to plant an organic blueberry crop from Cascadian Farm, a subsidiary of General Mills. The objective is for FarmVille users to learn about organic farming and green living, and at the same time, earn additional points to grow fruits and vegetables or raise animals on their virtual farms. Cascadian Farm executives say they hope that the company can expand its food niche and make itself better known by increasing awareness among FarmVille’s audience.