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In a conference call after the agreement was disclosed, Google chief executive Eric E. Schmidt said that “airline travel and search are a perfect combination,’’ and that the purchase “opens exciting possibilities for us to create new ways for users to more easily find flight information online.’’
Schmidt said Google plans to use ITA’s software and expertise to create new tools to make it easier for users to comparison shop for flights and airfares, and enrich the general search the company currently offers.
The deal is Google’s sixth-largest acquisition in company history.
Google plans to buy travel search firm for $700m - The Boston Globe
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