Monday, July 05, 2010

Drilling Down - On Twitter, a Close-Knit Network - NYTimes.com

Small world

On average, it takes visiting just 3.32 friends of friends for users to find one of their own followers, suggesting that many connections on the network are local and circular.

“Twitter’s high degree of connectivity makes it a great platform for marketers to reach a large number of users easily,” said Nilesh Bansal, Sysomos’s chief technology officer. “The report indicates that with only a few re-tweets, their messages can reach a very large audience.”

Drilling Down - On Twitter, a Close-Knit Network - NYTimes.com

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