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No matter, according to Yahoo, which remains intent on pushing the idea of being “the center of your online life.”
Which has, of course, increasingly become Facebook. The social networking giant has done exactly zero advertising to get its 500 million users and has been steadily surpassing Yahoo in a number of key consumer metrics.
In fact, Facebook is Yahoo’s true nemesis, although the new ads push Facebook, as well as Twitter, in order to focus on Yahoo as the place to interact with a lot of different sites and services in one place.