Saturday, October 03, 2009

Google draws attention and buyers to obscure books - The Boston Globe

Some positive coverage of Google Books

While controversy has been dogging a $125 million class-action settlement to allow Google to proceed with its plans, one part of Google’s book operation is popular with publishers. The Google Books Partner Program has signed up virtually all of the best-known book publishers, who participate for free, including prominent Boston firms like Houghton Mifflin Harcourt and The MIT Press.

By scanning copyrighted titles and making them searchable on Google, the program has increased the visibility of thousands of books.

“The benefits of partnering with Google Books for us are huge,’’ said Gita Manaktala, editorial director at The MIT Press in Cambridge. “It has increased the discoverability of our books dramatically.’’

Google draws attention and buyers to obscure books - The Boston Globe

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