Wednesday, October 14, 2009

Amp Energy Drink's iPhone App Gets Anger Flowing - WSJ.com

I sense a boycott in Pepsi’s near-term future…

Hundreds of people have criticized the app via Twitter, saying it contributes to the objectification of women. Adfreak.com, a sister site of trade publication AdWeek, asks, "Does anyone not dislike Amp's iPhone app?"

PepsiCo apologized in a Twitter feed, saying, "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback."

When asked if PepsiCo might pull the app, a spokesman said the company is looking at the situation and evaluating its options.

Amp Energy Drink's iPhone App Gets Anger Flowing - WSJ.com

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