Thursday, October 22, 2009

New MySpace C.E.O. Reaches Beyond the Social Network - Bits Blog - NYTimes.com

The headline about Facebook and Google offering music searches/sampling is another unhappy development for MySpace

According to Comscore, the news for MySpace is not good. Unique visitors are down 15 percent year over year; page views in September in the United States dropped to 22 billion from 40 billion in the same month last year. In certain cities and demographics, it is hard to find anyone who regularly visits the site.

In an interview on Tuesday, Mr. Van Natta laid out some of his plans to stem the decline. In the five months since he joined the company, he has hired a new executive team, started cleaning up the site’s clunky, ad-choked interface, and acquired the social music service iLike in an effort to expand MySpace’s reach beyond the confines of its own social network.

New MySpace C.E.O. Reaches Beyond the Social Network - Bits Blog - NYTimes.com

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