Monday, October 12, 2009

The Slatest - Slate Magazine: Pepsi Amps Up Female Customers With Offensive iPhone App

A strong candidate for the most-tasteless-marketing-of-the-year award; see the full post and related article for the sordid details. Alienating half or more of your customer base in one fell swoop? Yeah, there's an app for that.

As part of a campaign to promote its new Amp energy drink, Pepsi has released an iPhone app designed to help insecure men seduce women and brag about their sexual conquests on Twitter.

The most important news and commentary to read right now. - The Slatest - Slate Magazine

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