Sign of the times
Americans look set to spend $1bn (£600m) on virtual goods in 2009, claims a report.
The cash will be spent on add-ons for online games, digital gifts and other items that exist only as data.
Total spend on such items is expected to be up by 100% over 2008 and to double again by the end of 2010, said the analysts behind the report.
In related news, Facebook is updating its gift store so it offers a wider variety of virtual presents.