Google Everywhere: As the Search Giant Grows, How Much Is Too Much? - Knowledge@Wharton

A timely Google reality check 

The skirmish with Apple is just one in a series of battles Google is likely to undertake, Wharton faculty and other experts say. With its dominant position in Internet search, the introduction of its free productivity software and Android mobile platform for smartphones, and its plans to develop its own operating system, the Mountain View, Calif., company is beginning to look a lot like Microsoft in the mid-1990s: A company with big ambitions and an ever-growing list of competitors.

"There are many parallels between Google and a young Microsoft when it was a hip teenager," says Andrea Matwyshyn, professor of legal studies and business ethics at Wharton. "The risk to Google is not learning from Microsoft's mistakes."

Google Everywhere: As the Search Giant Grows, How Much Is Too Much? - Knowledge@Wharton