Hmm – CueCat done right?
A Microsoft Tag is a new type of bar code, optimized for reading on mobile phones, with symbols that can form trillions of combinations. And that’s what gives Tag its power. When a consumer downloads the Microsoft Tag application and then snaps a picture of a Tag, the application performs an action, such as opening a Web browser and taking the consumer to a URL or dialing a phone number. Consumers can receive multimedia information, discount coupons, purchase options—virtually any consumer marketing or sales activity. Consumers can also make their own Tags, linking them to their Facebook pages or simply sharing their contact information in a new and fun way.
The Tags can be small enough— as small as the size of a dime—to be used nearly anywhere in an ad or other marketing material. And because their colorful appearance can include a company logo, Tags can fit into posters, billboards, brochures, display ads, point-of-purchase displays, catalogs, and more.
Microsoft Tag Gives Consumers a New Way to Gain Information, Take Action from Mobile Phones: Microsoft Tag technology is an updated mobile bar code that turns phones into marketing devices for publishers, retailers, consumer goods makers, and the hospitality industry.