An interesting search advertising innovation
Microsoft Corp., in collaboration with the Federal Trade Commission (FTC), the U.S. Postal Inspection Service (USPIS) and Western Union, today launched a series of online public service announcements (PSAs) designed to help protect consumers from scams related to mortgage foreclosure rescue offers and promises of credit repair and advance fee fraud, also known as lottery scams. The search advertising-driven PSAs will appear on Bing, Microsoft’s new search experience, and will target consumers most vulnerable to these types of Internet crimes — putting valuable and trustworthy information directly into the hands of those who need it most. By including this information within the search experience itself, these organizations aim to remind consumers to be on alert at precisely the moment they may likely be faced with scams.
Search Advertising PSAs in Bing Alert Consumers to Scammer Threat Online: Microsoft works with Federal Trade Commission, U.S. Postal Inspection Service and Western Union to provide financial scam guidance to people as they search the Web.